There comes a time during your SXSW experience when you start to clarify your priorities for the day. That priority could be staying in one place that has a good line up because you’re just too tired and sore to walk a whole lot. Or it could be seeing those acts you earmarked prior to arrival, checking out the party […]

There’s one thing we all have in common: We all must eat to survive! And for those not seasoned in the ways of the foodie, Austin is a great town to indulge yourself in. That’s why we love asking artists each year about their favorite food of SXSW. Plus today’s performances include Shawn Hook, Banners and Drawing North.

SXSW has always been about seeing as many bands as possible each day, but sometimes goals change. As we all become more aware of stress, what our bodies can and can’t handle and proper nutrition, chasing 28 bands a day while putting 18K steps on your FitBit seems more and more like a terrible idea. People change. People evolve. And […]

As the SXSW continues, and you’ve gotten less and less sleep, Austin can get a little weird so we asked everyone what’s the weirdest thing they’ve soon. Plus check out a performance clip from Jonathan Tyler, DNCE and Maren Morris.

In keeping with today’s appropriately named title/theme, Of Awesome Parties and Technical Difficulties, several shows today were either super late, cut extremely short or didn’t happen at all due to technical issues. With the sheer amount of shows taking place this is bound to happen but it just seemed a particularly plaguing problem today. Fortunately, during SXSW, there is always […]

Almost every performance we wanted to see today was delayed or had technical difficulties. We’d like to blame Michelle Obama for that as the pattern started first thing in the morning when they closed traffic to pedestrians as well as vehicles, so the bands we were scheduled to interview couldn’t get to us. But when life hands you lemons you […]

South By Southwest version 2016: Welcome to another year of High Voltage making you feel as if you are here with us in Austin, TX! The rules are simple: Every day we give you a snapshot of the day’s highlights as seen through our various High Voltage eyes. We arrived in Austin on Monday which, technically, was still during Interactive Week and […]