You would have to be living under a rock in order to be oblivious to the current state of hundreds of thousands of refugees across the Middle East and Europe in need of humanitarian assistance. It’s a real world problem affecting real people who are doing little more than trying to escape violence and conflict in their homelands in order to survive. Just like in Game of Thrones, “Winter is coming.” and it’s natural fact that will complicate their journeys, further, as they risk their lives after being forced to flee their homes.
Not ones afraid to throw their weight behind a cause or make difference, Imagine Dragons have teamed up with software leader SAP SE to introduce the One4 Project in support of refugee relief efforts. Making an example of the power of one, The One4 Project is encouraging people to download Imagine Dragons’ new song, “I Was Me,” available exclusively HERE via iTunes worldwide. It’s a stark, acoustic and somewhat haunting song that is so powerful in its simplicity that you might think that is was written by U2’s Bono. Apple, KIDinaKORNER/Interscope, and Imagine Dragons will donate their respective proceeds to the UN Refugee Agency (UNHCR) and, additionally, SAP will donate USD 10 cents for every download up to the first 5 million iTunes downloads.
“The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference,” said Dan Reynolds, lead singer of Imagine Dragons. “‘I Was Me’ is a song about trying to regain your life, which is exactly what millions of people are going through right now. Whether it is by downloading this track or by other means, we hope people everywhere recognize the severity of the situation and find a way to assist these families in desperate need.”
“Uniting the passion that SAP and our friends at Imagine Dragons and iTunes share for social responsibility through the One4 Project is a natural extension of these networks in action and represents the power one idea can have when supported by many.” Robert Enslin, member of the Executive Board of SAP SE
Imagine Dragons have just launched the European leg of their Smoke + Mirrors Tour. By the time you’ve read this, they will have performed “I Was Me” for the first time live at the SAP Arena in Mannheim, Germany and even taken the time to visit one of Germany’s refugee camps. So here’s to making a difference in the world, one by one.