“Hold Back The River” By James Bay

The Who: James Bay

The What: Here’s the thing: James Bay has a bad habit of writing songs that you can feel and then singing those songs with rich and elemental feeling. “Hold Back The River” is the title track from his third EP and finds him successfully melding his acoustic style with a full band, sustaining – if not outright enhancing – his already affective nature. Such an extraordinary cache of talent in this young man from Hitchin, UK that the direct simplicity of a performance video where the biggest special effect is the throwing of light and shade are all that’s necessary. So in addition to loving the song, we’re also giving the guy additional video points for avoiding any and all predictable ocean, brook, stream and/or river-based visuals.

The Where: James is easy to keep up with on social media, so do so on Twitter at @JamesBayMusic, Facebook and his official website.