Today was my first full day of SXSW. Most of it was spent collecting various passes for the days ahead and getting a general feel for the city. After a rough start picking up our SXSW wristbands, the majority of the afternoon was fairly smooth with a successful collection of passes picked up for The Purevolume House, The Hype Hotel, BandHQ, The Spotify House, and Fader Fort (which actually started wristband pickup 30 min. early – huzzah!).
The swag collection today included a foursquare t-shirt, Dell water “bottle”, MGO backpack, Tito’s vodka fanny pack, and a lovely gift bag from Non Toxic Revolution which included some boxed water and Emergen-C. We also had some success food-wise picking up some free hot dogs courtesy of @girlsHBO and ice cream made with coconut milk outside BandPage HQ.
The evening brought a shift in focus back to the music. Highlights included a couple British bands (Viva City and fiN) as well as a surprise performance by He’s My Brother, She’s My Sister (they played under the name Rainbros). If this playing under a fake name business becomes a trend, I’m going to start investigating oddly named bands… although I fear my efforts would just prove there are a lot of strange band names out there…
Looking at tomorrow’s schedule, there’s several showcases you should see:
– Dear Austin: Love, LA Showcase presented by Buzzbands featuring some stellar LA-based bands such as Chasing Kings (11:15), Dead Sara (1:30), Vanaprasta (2:15), NO (3:00), and Milo Greene (5:15). Arrive early for some giveaways. Freehouse (700 W 6th St) http://buzzbands.la/austin-2012/
– Sea Now Event at The Brew Exchange (706 W 6th St) featuring Free Energy (3:30), Ume (5:00), The Parlotones (6:00), Harper Blynn (7:00), The Stone Foxes (7:30), Bleu (9:00), and Vanaprasta (11:00) http://www.seanow.org/
– SOFAR Sounds has partnered with High Voltage (yes, us!) for some extra special Acoustic Sessions this week. Wednesday brings Radiation City (12:15), Cowboy and Indian (12:45), Tournament of Hearts (1:30), Haun’s Mill (2:00, and Greylag (2:30). You’ll need to RSVP to get in (and receive the secret location address): AustinSofar@gmail.com
– An official SXSW Showcase presented by Communion at Maggie Mae’s Rooftop with the following lineup:
o 8pm: Bear’s Den
o 9pm: Marcus Foster
o 10pm: The Apache Relay
o 11pm: Treetop Flyers
o 12am: Nathaniel Rateliff
o 1am: Three Blind Wolves
And if you’re looking for that magic food + good music combo? Try Warner Sound’s daytime festival at La Zona Rosa (612 W 4th St) featuring Royal Teeth, Avalanche City, fun. and more. Doors are at noon. Get there early for some free steak house goods.
P.S. If you still haven’t tracked one down, be sure to find us to get a copy of the High Voltage Pocket Guide to SXSW!