SSMF 2011 Artist Profile: Sabrosa Purr

Local bands get a lot of love from The Sunset Strip, particularly those who throw down with healthy amounts of skill, badass, strut, and a touch of sexy. The venerable stage of The Roxy Theater is where you’ll find this diamond of Los Angeles on August 20th at the Sunset Strip Music Festival.

Hailing from Los Angeles, we have a band of four, equal parts XX and XY chromosomes. Will Love (vox/guitar), Victoria Mordoch (bass), Jeff Mendel (guitar), and Mahsa Zargaran (drums) are Sabrosa Purr and a band built for taking the listener on a head bang/shake your groove thing journey and they pull that feat off seamlessly with dark electric, psychedelic chic, and glammed rock laced with moments of funk. Yes, that may be a complicated thing for the head to envision, but it’s a deliciously easy thing for the ears and eyes to digest.

Aren’t they pretty?

But along with the winsome good looks come grimy guitar riffs and sweat inducing brooding grooves that are loud like Los Angeles. Sabrosa Purr makes body-rocking noise that channels rock swagger, metallic bombast, odd bits of beauty, and the haunt of melody.

No strangers to The Sunset Strip. Sabrosa Purr may very well be one of LA’s most difficult to bands to label due to their genre blending ways, and they’re the better for it. I’ve written about and recommended them on repeat and will continue to do so to anyone who will humor me by listening because I think them worthy for the long haul. Shades of Smashing Pumpkins to Prince, crunch and distortion, ethereal and sublime, and many other facets color Sabrosa Purr’s oeuvre as they thrash hot only to downshift and slink cool. When singer Will Love laments the price and pain of beauty to the thrust of guitar squall in “Fashion Kills” it’s barely the tip of the trip he’s taking you on as vocal cord shredding takes on new meaning with “…By The Water” and “The Lovely People”. A high quality, expressive, and durable nu-metal shriek is a good thing for the hard rocker, as is the versatility to dial it down into plaintive restraint and velvet-lined darkness.

Loud darkness, that is.